DateMantra is an independent dating and relationship publication covering dating apps, online dating, relationships, matrimony, dating advice, safety, gifts and other topics relevant to modern relationships.
We work with brands looking to reach an audience actively researching dating services, relationship products and related lifestyle services.
Whether you’re launching a dating app, promoting an established platform, introducing a relationship-focused product or looking for long-term brand exposure, we’d be happy to discuss opportunities to work together.
Advertising Opportunities
We offer a range of advertising and partnership opportunities depending on your objectives.
Display Advertising
Promote your brand through advertising placements across DateMantra.
Potential placements may include:
- homepage advertising;
- article pages;
- dating app review pages;
- category pages;
- sidebar placements;
- in-content placements;
- banner advertising; and
- mobile advertising placements.
Availability and specifications depend on the placement and campaign.
Campaigns may be arranged for a fixed period, on an impression basis or through another agreed commercial arrangement.
Sponsored Articles
Brands can work with DateMantra to publish clearly identified sponsored content relevant to our audience.
Suitable subjects may include:
- dating and relationship services;
- dating apps;
- matchmaking and matrimony;
- relationship technology;
- date ideas and experiences;
- gifts and occasions;
- personal safety;
- lifestyle products;
- relationship-focused research;
- events and experiences; and
- other relevant consumer services.
Sponsored articles must provide genuine value to DateMantra readers and must fit the subject matter and standards of the Website.
Sponsored content will be appropriately identified as sponsored, paid or promotional content where required.
We reserve the right to reject topics, claims or promotional material that we consider unsuitable for our audience.
Sponsored Brand Features
We can work with suitable brands on dedicated features introducing a product, service, campaign or company to DateMantra readers.
A sponsored feature may include:
- an introduction to your brand;
- product or service information;
- key features;
- images or other approved media;
- links to your website;
- calls to action; and
- other relevant information.
Sponsored brand features are commercial content and will be identified accordingly.
Dating App Promotion
DateMantra provides opportunities specifically for dating, matchmaking and relationship platforms.
Potential campaigns may include:
- dating app awareness campaigns;
- launch promotion;
- featured placements;
- sponsored introductions;
- promotional articles;
- display advertising;
- promotional landing pages;
- affiliate partnerships; and
- other custom campaigns.
Advertising with DateMantra does not guarantee a particular editorial rating or review outcome.
Dating App Reviews
DateMantra publishes independent editorial reviews of dating apps and related services.
Brands are welcome to provide us with information about their service, including:
- product information;
- press materials;
- screenshots;
- feature details;
- pricing;
- subscription information;
- trial or review access; and
- information about significant product updates.
Providing information, review access or payment for a separate advertising campaign does not guarantee a positive editorial review, a particular rating or favourable editorial coverage.
We distinguish between independent editorial reviews and paid promotional content.
Featured and Premium Placements
Subject to availability, brands may purchase enhanced promotional visibility in selected areas of DateMantra.
Examples may include:
- featured brand placements;
- featured dating app placements;
- category sponsorships;
- homepage placements;
- prominent advertising positions;
- promotional cards;
- campaign landing pages; and
- other clearly commercial placements.
Paid placement will not be presented as an independent editorial ranking where doing so could mislead readers.
Affiliate Partnerships
DateMantra works with selected brands through affiliate partnerships.
Under an affiliate arrangement, DateMantra may receive a commission when a visitor follows one of our tracked links and completes an agreed action, such as registering, subscribing or making a purchase.
We are interested in direct affiliate partnerships as well as established affiliate networks.
Possible commercial models include:
- cost per acquisition (CPA);
- cost per lead (CPL);
- revenue share;
- recurring commission;
- hybrid arrangements; and
- other mutually agreed structures.
Affiliate relationships do not guarantee positive editorial coverage or a particular editorial rating.
Brand Partnerships
We are open to longer-term partnerships with brands that are relevant to the DateMantra audience.
Partnerships can be tailored around a campaign and may combine several formats, such as:
- sponsored content;
- display advertising;
- featured placements;
- affiliate marketing;
- research or surveys;
- competitions;
- seasonal campaigns;
- branded guides; and
- other collaborative projects.
Contact us with your objectives and we can discuss an appropriate format.
Product and Service Launches
Launching something new?
DateMantra can work with relevant companies on campaigns around:
- new dating apps;
- major app updates;
- new relationship or matchmaking services;
- new consumer products;
- new features;
- expansion into new countries or markets; and
- other launches relevant to our audience.
Campaigns can combine sponsored editorial-style content with advertising and other promotional placements.
Research, Surveys and Data-Led Campaigns
We are open to working with organisations producing credible research relevant to dating, relationships and modern social behaviour.
This may include:
- original surveys;
- dating trend reports;
- relationship research;
- consumer behaviour studies;
- industry data;
- demographic research; and
- other relevant studies.
Research must have a transparent and credible methodology. We reserve the right to decline unsupported statistics or claims.
Competitions and Giveaways
We may work with suitable brands on competitions and giveaways where they are relevant to DateMantra readers.
Potential prizes could include experiences, subscriptions, gifts or other appropriate products and services.
Campaigns must comply with applicable laws and promotional requirements.
Seasonal Campaigns
We welcome campaigns built around relevant occasions and seasonal themes, including:
- Valentine’s Day;
- wedding season;
- Christmas and holidays;
- New Year dating;
- engagement season;
- Mother’s Day and Father’s Day where relevant;
- birthdays and anniversaries;
- gifting occasions; and
- other dating and relationship-related events.
Early booking is recommended for time-sensitive campaigns.
Newsletter Opportunities
Where DateMantra operates email newsletters, advertising opportunities may include:
- newsletter sponsorship;
- dedicated promotional placements;
- sponsored sections; and
- partner offers.
Availability depends on the newsletter and campaign.
Social Media Partnerships
Where appropriate, a wider campaign may include promotion through DateMantra’s social media channels.
Social media activity can be discussed as part of a broader partnership and is subject to availability, platform policies and suitability for our audience.
Paid social promotions will be disclosed where required.
Custom Campaigns
Not every campaign fits a standard advertising format.
If you have a particular idea, we are happy to consider custom opportunities involving a combination of content, advertising, affiliate promotion and other formats.
Tell us:
- what you’re promoting;
- your target audience;
- your preferred campaign dates;
- your objectives;
- the type of placement you’re interested in; and
- your approximate budget.
We can then determine whether DateMantra is a suitable fit.
Advertising Standards
We want commercial content on DateMantra to remain useful and trustworthy.
Advertising and sponsored content must not:
- contain deliberately false or misleading claims;
- impersonate another company or individual;
- promote unlawful products or services;
- contain malicious or deceptive links;
- make unsupported guarantees;
- infringe intellectual property rights;
- misuse personal information; or
- otherwise breach applicable advertising laws or regulations.
We may request evidence supporting factual or comparative advertising claims.
We reserve the right to reject or remove advertising that does not meet our standards.
Editorial Independence
Advertising relationships are separate from DateMantra’s independent editorial process.
Purchasing advertising, sponsorship or another commercial service does not entitle an advertiser to:
- a positive review;
- a particular editorial rating;
- removal of legitimate criticism;
- editorial approval;
- preferential treatment in independent editorial content; or
- control over DateMantra’s editorial conclusions.
Advertisers may notify us of factual inaccuracies in the same way as any other organisation.
Confirmed factual errors may be corrected in accordance with our Editorial Policy.
Sponsored Content Disclosure
We believe readers should be able to distinguish commercial content from independent editorial content.
Paid or sponsored content will therefore be appropriately identified where required.
Affiliate relationships may also be disclosed on relevant pages or through an appropriate site-wide disclosure.
Links in Sponsored Content
The inclusion and technical treatment of links in sponsored or paid content is determined by DateMantra.
We do not guarantee that advertising or sponsored-content links will provide any particular search-engine ranking benefit.
Advertising should be purchased for genuine marketing, brand awareness and audience reach rather than solely for manipulating search rankings.
Creative Materials
Advertisers may be required to provide suitable campaign materials, which can include:
- logos;
- images;
- banners;
- advertising copy;
- destination URLs;
- campaign tracking information; and
- brand guidelines.
Advertisers must have the necessary rights and permissions for all materials supplied to DateMantra.
We may request alternative materials where supplied creative does not meet our technical, editorial or quality requirements.
Campaign Tracking and Reporting
Depending on the campaign, we may provide or use measurements such as:
- impressions;
- clicks;
- click-through rates;
- referral traffic; and
- other relevant campaign metrics.
Available reporting depends on the advertising format and technology being used.
Advertisers may provide appropriate tracking URLs or campaign parameters, subject to our privacy and technical requirements.
Privacy and Tracking
Advertising and measurement technologies used on DateMantra must comply with applicable privacy requirements.
Where user consent is legally required before advertising or tracking technologies can operate, those technologies may be subject to the visitor’s consent choices.
Please see our Privacy Policy and Cookie Policy for further information.
Pricing
Advertising prices depend on factors such as:
- placement;
- campaign duration;
- advertising format;
- amount of content production required;
- audience targeting;
- campaign scope; and
- any additional promotional activity.
Contact us with your requirements for current availability and pricing.
Custom packages may be available for larger or longer-term campaigns.
Payment
Payment terms will be agreed before a campaign begins.
Depending on the campaign, we may require full or partial payment in advance.
Advertising will normally not begin until any required payment, advertising materials and campaign details have been received.
Cancellations and Changes
Cancellation and amendment terms may vary depending on the campaign.
Once sponsored content has been created, advertising inventory has been reserved or a campaign has started, payments may be non-refundable in whole or in part.
Any specific cancellation terms will be communicated as part of the relevant advertising agreement.
We Reserve the Right to Decline Advertising
Submitting an advertising enquiry does not guarantee acceptance.
We may decline campaigns that are unsuitable for DateMantra, conflict with our standards, create legal or reputational concerns, or are not relevant to our audience.
We may also decline direct competitors or particular advertising categories at our discretion.
Work With DateMantra
Interested in advertising, sponsorship, affiliate partnerships or another commercial collaboration?
Contact DateMantra with:
- your name;
- company or brand;
- website;
- type of campaign;
- preferred dates;
- approximate budget; and
- a brief description of what you’d like to promote.
We’ll review your enquiry and get back to you if the opportunity is a suitable fit.