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Editorial Policy

Last updated: 19 September 2026

At DateMantra, our goal is to provide useful, clear and independent information about dating apps, relationships, online dating and related topics.

This Editorial Policy explains how we create, review and maintain our content, including dating app reviews, ratings, articles and guides.

Our Editorial Principles

We aim to make DateMantra content:

  • useful and easy to understand;
  • accurate at the time of publication;
  • based on reasonable research and, where possible, first-hand evaluation;
  • transparent about commercial relationships;
  • clearly distinguishable from user-generated content; and
  • updated when important information changes.

We do not expect every reader to agree with our opinions. Editorial reviews and ratings reflect our assessment based on the factors we consider relevant.

Dating App Reviews

Our dating app reviews may consider factors such as:

  • features and functionality;
  • ease of use;
  • account creation and onboarding;
  • search and matching features;
  • communication features;
  • privacy and safety features;
  • pricing and subscriptions;
  • platform availability;
  • intended audience;
  • overall user experience; and
  • publicly available information about the service.

Where practical, we may test websites or apps directly. We may also use information published by the provider, app stores and other reliable sources.

Features, prices and policies can change frequently. We therefore encourage readers to verify important information directly with the relevant provider before purchasing a subscription or making another decision.

Editorial Ratings

Ratings displayed as Editorial Rating represent DateMantra’s editorial assessment.

Our ratings are intended to help readers understand our overall assessment of a service. They are not guarantees that every user will have the same experience.

Editorial ratings are separate from ratings submitted by DateMantra users.

User Ratings and Reviews

DateMantra may allow users to submit their own ratings and reviews.

User reviews represent the opinions and experiences of the people who submit them and do not necessarily reflect the views of DateMantra.

We may moderate user reviews to remove spam, fake or manipulated reviews, abusive material, personal information and content that violates our policies.

We do not normally alter a user’s opinion simply because it is positive or negative.

Affiliate Relationships

Some links on DateMantra are affiliate links. If you follow one of these links and register, subscribe or make a purchase, DateMantra may receive a commission.

Affiliate relationships help support the operation of DateMantra.

Affiliate commissions do not determine our editorial ratings or conclusions.

A company does not receive a higher editorial rating simply because it has an affiliate relationship with DateMantra.

We may review and recommend services with which we have no commercial relationship, and we may publish criticism of services with which we do have a commercial relationship.

Sponsored Content

DateMantra may occasionally publish sponsored or paid content.

Where content has been paid for or sponsored by a third party, we will identify it appropriately so readers can distinguish it from independent editorial content.

Payment for sponsored content does not automatically entitle a company to a particular editorial rating elsewhere on DateMantra.

How We Research Content

Depending on the subject, our writers and editors may use:

  • direct testing and observation;
  • official company websites;
  • app store listings;
  • product documentation;
  • publicly available pricing information;
  • company announcements;
  • reputable publications;
  • regulatory or government information; and
  • other relevant sources.

The amount and type of research will depend on the subject being covered.

Accuracy

We make reasonable efforts to ensure that factual information is accurate when published.

However, dating apps and online services frequently change their prices, features, subscription plans, policies and availability.

If we discover a material factual error, we aim to correct it within a reasonable period.

Minor changes such as spelling, grammar, formatting or clarification may be made without a correction notice.

Corrections

If you believe something published on DateMantra contains a factual error, please contact us and identify:

  • the page or article concerned;
  • the information you believe is incorrect; and
  • supporting information or sources where appropriate.

We will review reasonable correction requests.

Where a significant factual error is confirmed, we may correct or update the content.

A disagreement with an editorial opinion or rating does not, by itself, constitute a factual error.

Review Updates

Dating services change over time.

We may periodically update reviews to reflect changes including:

  • new or removed features;
  • pricing changes;
  • redesigns;
  • changes to subscriptions;
  • changes to safety or privacy features;
  • availability on different platforms; and
  • other significant developments.

An updated review may receive a different editorial rating where the underlying service has materially changed.

Independence

Companies featured on DateMantra may contact us, provide information, offer access to their services or participate in commercial relationships with us.

We may consider information supplied by a company, but companies do not have editorial approval over independent DateMantra reviews.

Where appropriate, we may contact a company for clarification or give it an opportunity to provide factual information.

Conflicts of Interest

Where DateMantra or a contributor has a material relationship with a product or service that could reasonably be relevant to readers’ understanding of an article or review, we aim to disclose that relationship where appropriate.

Transparency is particularly important where DateMantra has a direct commercial interest in a product or service being discussed.

Artificial Intelligence

DateMantra may use artificial intelligence and other software tools to assist with research, drafting, editing, organisation, formatting or other parts of the publishing process.

AI-assisted content remains subject to our editorial standards.

We do not consider the use of an automated tool to remove our responsibility for the content we publish. Content intended for publication should be reviewed and edited as appropriate before publication.

Dating and Relationship Advice

Dating and relationships are highly personal, and individual experiences vary.

Our articles and guides provide general information and perspectives rather than guarantees of particular outcomes.

Content on DateMantra should not be treated as a substitute for professional medical, psychological, legal, financial or other regulated professional advice where such advice is appropriate.

Content Ownership and Third-Party Material

DateMantra may reference third-party companies, apps and services and may use names, trademarks, screenshots or other material where appropriate for identification, reporting, commentary and review.

Third-party trademarks remain the property of their respective owners.

Their inclusion on DateMantra does not necessarily indicate that the relevant company sponsors, endorses or is affiliated with DateMantra.

Feedback and Editorial Enquiries

We welcome reasonable feedback about our editorial content.

If you identify an error, believe important information requires updating or have an editorial enquiry, please contact us through the contact details provided on DateMantra.

How our rankings work

Editorial ratings, user ratings and community votes are kept separate on every review. The dating app rankings blend them; the details are explained in how DateMantra ranks dating apps. You can browse all dating app reviews, learn more about DateMantra or contact us to report a correction.